Bonsai trees for doctors as a symbol of the product’s healing qualities.

Strategy and goal

Because of the strict rules governing the area, the client always gives product information in a very objective and well-reasoned way when competing for the target group’s attention.

Target group

GPs have to give their patients efficient information without directly promoting a particular commercial brand. At the doctor’s, the product must always be top-of-mind.

Solution

We suggested a highly unconventional solution: a bonsai tree with a vaporiser. The tree symbolised the patient – and how dependent patients are on receiving the right care. The vaporiser symbolised the life-giving medicine that keeps the tree alive. The solution was packaged under the slogan: ‘Caring in time’.